AdvancedBusiness~15 min
3-Email Onboarding Sequence
Create a 3-email onboarding sequence for a project management SaaS — each email with a single clear CTA and measurable success metric.
Skills Tested
Email sequence designEscalating urgencyCTA optimisation
Challenge Prompt
This is the example prompt structure. Write your own variation below.
Write a 3-email onboarding sequence for a B2B project management tool (Day 1, Day 3, Day 7). Each email must include: (1) subject line under 8 words, (2) opening line that references where the user is in their journey, (3) one-paragraph body (max 80 words), (4) single CTA with button text, (5) one success metric to A/B test. Emails should escalate urgency from welcome to activation. Output each email as a separate block.
Your Prompt
Write your own version. Every word matters — be specific.
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Reward
+200 GeraCoins
Earn GeraCoins for completing this challenge. Redeem across all Gera products.
Hints (3)
- 1Escalating urgency (welcome → feature → retention) is the key structural logic.
- 2Single CTA per email is a conversion best practice — make this a hard constraint.
- 3"References where the user is in their journey" personalises without requiring real data.
Related Topics
onboarding emailemail sequenceSaaS onboardinguser activationemail marketing
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